Summary of the 2010 Shenzhen Exhibition: Once a year, extraordinary results ——Exhibitors at Shenzhen Exhibition in March this year achieved unprecedented results Since 2009 , Shenzhen International Furniture Fair has resolutely merged from two sessions each year to one session each year in the industry. Until March this year, it has been two sessions and the second year for the Shenzhen exhibition held after one session. The far-reaching significance and the observability of results have already begun to take shape. March 22 closed a successful exhibition in Shenzhen Furniture Fair, four days received a total of 10 million overseas professional buyers, more critical is that these buyers from all parts of China and overseas regions are so confident of a professional identity After more than 1,000 exhibiting brands have submitted their achievements after a year of accumulation, the effectiveness of product R & D and upgrading, the accuracy of the company's positioning in the Chinese market, and the maturity of the brand's packaging and marketing have made these buyers Surprised and satisfied, exhibitors took orders to record highs. Why is the Shenzhen Exhibition held once a year? ——One year of R & D time makes the company's products successfully upgraded The exhibition is held once a year, which not only leaves more time for enterprises to develop design-quality products, but also lays the foundation for the Shenzhen exhibition to cultivate innovative brands. Therefore, in March this year, Shenzhen Furniture Fair paid great attention to the product design of exhibitors when screening exhibitors. The organizer also required exhibitors to exhibit innovative products independently developed by the exhibitors during the exhibition; in terms of booth decoration, Exhibitors also strive to embody the brand's connotation and market-oriented packaging style, so as to attract the attention of target customers in image. At the exhibition, the backbones made in Shenzhen, such as Xingli, Youzuo, Yuanfangyuan, Fuzhidao, Jiahao, Renhao, Qicai Life, Huayuanxuan, not only successfully launched a newly designed product series, but also promoted the like A large number of Shenzhen-made brands presented the values ​​of innovation, quality and high-end to the audience of the exhibition. There are many foreign companies participating in the Shenzhen International Furniture Fair for the first time in this exhibition. Qingdao Yimu is a typical solid wood enterprise from export to domestic sales. All products launched in this exhibition are developed and designed by Shenzhen Furniture Research and Development Institute. , The advanced and practical design has won high praise from professional buyers; Chengdu Essen Wood, the sofa and solid wood series products launched at the exhibition, the design is full of effort, which also makes it a lot of profits at the exhibition; Hunan The products launched by Xinggang Soft Bed at this year's exhibition are also designed and developed by Shenzhen Furniture Research and Development Institute. The booth design and packaging are fully designed by Shenzhen Furniture Research and Development Institute. Its precise market positioning, cutting-edge design concept, and practical value reflect , And the product and booth image packaging are in place. Once the exhibition appears, it will be accepted by the majority of professional buyers, making them more confident in the next step of the product strategy development plan. There are also a large number of foreign companies such as Dalihua, Dongfang Huixing, Awajilo, Maige, Green Island, Anji Yongyu, and Jiangxi Guizhu, who participated in this exhibition with brand-new products and creative booth decoration. The whole exhibition has truly become a grand event for design innovation, which not only makes the professional buyers gain a lot, but also brings generous returns. Why did the Shenzhen exhibition choose to start in March ? ——The exhibition machine in March made professional buyers calmly prepare for the future golden sales period "Xinggang has achieved very good results through this exhibition, and its sales indicators have been greatly improved. The biggest change brought by the Shenzhen exhibition is in terms of thinking and philosophy. As a mainland enterprise, how to win 25 years of professional products in China How to integrate into the international procurement chain faster, participate in well-known brands across the country, and cross international channels, this is what we have to do this year. What Xinggang faces is how we can quickly improve our capabilities, quickly upgrade our brands, and speed up products R & D and R & D as the leading brand in the early stage are driven by manufacturing ... "Xu Jianmin, Chairman of Xinggang, said deeply about the effect of this exhibition in Shenzhen. 95% of the exhibitors at this year's Shenzhen Exhibition report that the effect of the exhibition exceeded their expectations for the exhibition, especially the solid wood furniture pavilion this year's main launch. Effectiveness. China's furniture industry has gone through three decades and has been tested and tempered by the market and various exhibitions. Whether it is a store owner or a large or small dealer, it has grown into a professional buyer group, and its overall quality is improving. They not only have very high requirements on product design, but also have greater concerns about the service life of the design. The annual Shenzhen exhibition extends the life of the design, reduces the cost of product research and development, and increases the added value of the product. Buyers do not have to tirelessly update their products, decorate the storefront, and leave more time to focus on the market. The law of change and operating methods, leaving more energy to calmly prepare for the gold sales period of the middle and end of the year. Therefore, the annual Shenzhen exhibition in March is very happy for both buyers and enterprises. Why do companies choose to participate in Shenzhen Exhibition? ——Shenzhen Exhibition, guided by "Innovative Design", design brings quality products, and design creates value The Shenzhen exhibition has always used "innovative design" as the development orientation of the furniture industry. In March this year, it also used "design dome" as the guide for the entire exhibition. The giant egg shell created by the exhibition with huge investment means "incubation, transformation, "Rebirth and Breakthrough", more than 30 creative designers from Asia, Europe, and the Americas brought their more than 30 brands to the Shenzhen exhibition site, to actually prove that only "innovative design can truly achieve great value." Although the highly creative furniture products in the dome show only one corner, the connotation behind and the hidden business opportunities have attracted many furniture manufacturers and distributors in China. The creativity of designers has allowed manufacturers to see huge value space. It allows merchants to feel the future development of home furnishing and market space. Here, creativity and market have begun to combine perfectly. Under the leadership of the Shenzhen Exhibition, exhibitors also pay more attention to the design quality of exhibited products. Desheng brought three of its high-end brands: Blanca, Ullens and David Zhe to the Shenzhen exhibition at one time; and the marketing director of Bailan mattress said: "Shenzhen is known as the " design capital " , Has always focused on product development and design, and has its own outstanding characteristics in the soft bed, which is in line with our brand needs in all aspects. " The annual Shenzhen Furniture Fair is of great significance to the long-term development of Chinese furniture brands.
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