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Accelerate industrial upgrading-an important "time" choice
After 12 years of rapid development, the Xianghe furniture industry is currently faced with some urgent problems, such as how to grow bigger and stronger, how to occupy more markets in the fierce competition and obtain greater profits.
In front of the turning point, the Xianghe people did not hesitate. They change their business philosophy and turn the closed pattern into an open pattern; adopt advanced and applicable technologies to transform the traditional furniture industry, accelerate the pace of internal structural adjustment of the furniture industry, promote industrial upgrading, and strive to increase the added value of products; rely on design innovation and technological innovation to improve the furniture industry The competitiveness of the company has increased the proportion of medium and high-end products, and has cultivated well-known brands such as Yimeijia and Oule Furniture.
Focusing on consolidating the status of the “first city†of furniture in northern China, Xianghe Furniture City has accelerated the pace of upgrading. Following the renovation of the old city last year to add 600,000 square meters, it will invest another 4 billion yuan this year to start a million square meters Construction General War. Invest 3 billion yuan to build furniture cities such as China-Italy Furniture City and Xianghe International Furniture Exhibition Center. Invested 1 billion yuan to upgrade and renovate venues such as Block AB of Huimei Furniture City and Block B of Shunlong Furniture City. By the end of the year, 80% of the old pavilions of Xianghe Furniture City will be transformed into new pavilions with complete functions and stylish taste . With the domestic furniture leading companies such as Red Star Macalline Group and Shenzhen Hundred Years Home Furnishing Chain Store in China's furniture industry settling in Xianghe, Xianghe's position in the national furniture industry will be further consolidated.
Extend the industrial chain-ignite the rise of a new "engine"
With the formation of the Xianghe furniture production and sales industrial pattern, the related supporting industries such as raw and auxiliary materials trading, warehousing and logistics, finance, and information services have also gone hand in hand and developed rapidly. At present, the county has formed a complete industrial chain of furniture manufacturing base, furniture material market, and furniture sales market that complement each other and connect production, supply, and sales.
At present, Xianghe is building the largest furniture raw and auxiliary materials trading market in the Bohai Rim region and even in Northeast Asia. Among them, the project of Hopson Asia-Pacific International Furniture Material City with an investment of 5 billion yuan has been started. The project is mainly engaged in the wholesale operation of furniture materials and decorative materials, with a total construction area of ​​1.5 million square meters, which will further promote the domestic furniture industry to gather in Xianghe.
In the early stage of development, Xianghe furniture industry has large market and small production characteristics. In the absence of a solid production base, a market of merchants may be replaced at any time by competitors with more favorable taxes and lower rents. To this end, through market-oriented operations, they introduced Hebei Construction Group and the China Furniture Association to develop and build the "Northern Furniture Industry Base" to provide a platform for large-scale furniture manufacturers to settle in and develop. At the same time, actively improve the infrastructure of township and village entrepreneurship counseling bases to attract small and medium-sized furniture enterprises to settle down. At present, the county has brought together a large number of furniture manufacturers such as Shuangye, Bluebird, Meimengsi, Aiyisisi and so on.
Enhance brand value-the "booster" for the development of the furniture industry
Last year, the National Furniture Quality Supervision and Inspection Center successfully settled in Xianghe Furniture City, which played an active and important role in promoting the healthy and rapid development of the Xianghe furniture industry.
In order to continue to improve the cultural level, comprehensive quality and professional management capabilities of employees, with the agreement of the China Furniture Association and the China Furniture Industry Vocational Skills Appraisal Station, the "Chinese Furniture Industry Vocational Skill Training Base" was established in Xianghe. The Furniture City also established "China Xianghe Furniture City Employee Training Center" trains sales staff on skills and common sense, and retrains, rebuilds, and renews management knowledge and business philosophy for sales managers and property managers.
The quality of furniture production is guaranteed, and the quality of the employees has improved, but how to make consumers feel comfortable buying and using has become a major problem. In order to solve this problem, in April 2005, they invested more than 1 million yuan to establish a return visit center, and pioneered the national furniture industry after-sales initiative to return to the working mechanism. In the five years since the establishment of the return visit center, more than 600,000 calls have been received, with an average of more than 300 per day. The establishment of a return visit center has greatly increased consumers' confidence in buying Xianghe furniture.
Xianghe County also takes Xianghe Furniture City as a whole to promote and unify marketing, and to develop its brand and popularity. It has invested a total of 400 million yuan to launch a marketing offensive, so that the advertising of Xianghe Furniture City covers the mainstream media of Beijing, Tianjin and the middle and above cities in the north; using the May 1st and 11th Golden Holidays, the Xianghe Furniture Cultural Festival is held every year; "Ten Years Rise Forum", "2008 Olympic China's Livable Furniture" and other series of activities have effectively promoted the rapid promotion of Xianghe Furniture's brand image.
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