Hardware promotion "big speed" is popular or cloud?

Lead: "I want to close my house on New Year's Day and I would like to take advantage of the renovations of the past years. At present, I have seen the 'speedy renovation service' - 18 days to get the decoration done. Is this credible?" This is the day the king, who lives in Yuhang District, has been thinking The problem. With the Spring Festival approaching, the general hardware and electromechanical companies have begun to "speed up" in marketing strategy, and many users began to discuss: "Is this popular or a cloud?"

According to the notice of the General Office of the State Council on certain 2011 holiday arrangements, the Spring Festival holiday period for 2011 is February 2 (Lunar New Year's Eve) to 8th. That is, one month after New Year's Day, we will welcome a 7-day holiday. Long vacation.

Into the streets, many hardware and electronic machinery companies have launched fierce competition between each other, and are suspected of "big speed", indeed 30 days this figure for the hardware industry, is the "gold nine silver ten" after a gold period.

Promotion site 18 days hardware building speed decoration Recently, the real creation decoration launched "18 days super speedy" business, only 38,800 yuan, you can let a complete set of 80 square meters of complete house decoration, bathroom, kitchen, floor The inner door and the wall are all in place.

This made many hardware decoration owners shout surprise, have explored its "speed" feasibility.

It is understood that the "18-day super speedy" construction period is based on the effective working days, working 11 hours a day; apartment type according to the construction area of ​​80 square meters within the suite; apartment area for each additional 20 square meters increase the duration of 1 day.

Of course, experts also reminded the people who are worried about the renovation, do not blindly catch the work, such as the recent weather is relatively cold, such as the wall scraping putty must be completely dry, or after the completion of the latex paint wall prone to cracking and other issues. In winter, sand may contain ice cubes. Carefully sifting and mixing the mortar must be used in accordance with the engineering process.

Hardware stores to fight for the second year of special spells and seconds to buy household appliances now have a new way to grab goods, such as the United States recently launched a low price spike activity, as long as the official website of the United States, you can participate in the "seconds to kill the US dollar vouchers" Activities, so the way to give power to the force of nature is greatly favored by the general public.

At the same time, a manager of the Gome TV Tower Store also suggested that consumers should be rational consumers. At the same time, they should also pay attention to the product's price/performance ratio.

Some people who hold a wait-and-see attitude also believe that, in fact, the sales force is still the same as in previous years, changing the soup and not changing drugs, but changing the publicity model only, whether it can bring actual discounts to consumers is still unknown, if it appears to be bought in previous years After the discount price of hardware products is higher than the original price, then the promotion of the "big speed" is just a cloud.

Hardware online shopping and distribution rushed to speed up "From Shanghai to Hangzhou, the goods have not been shipped to a week, really angry to speechless." White-collar workers like online shopping Mr. Zhang recently the end of the year the speed of logistics hate teeth. Taobao sellers are also often too busy with delays in shipments.

At this time, many hardware stores, especially hardware industry B2C platform began to speed up the introduction of "up to date", "time delivery" and other services.

Many experts bluntly stated that the focus of online shopping competition has begun to shift from price competition to distribution services, and logistics will be the focus of the next round of competition in the online hardware retail industry.

Of course, for these hardware industry B2C platforms, high-efficiency logistics distribution speed must have a sound logistics and distribution system as a support. Self-built logistics must have strong prior investment to show its competitiveness. "Quickly" is only a cloud.

Author: Hang runner-up