Non-price competition has become the main competition method in the current window and door market

A single competition means is difficult to obtain and maintain competitive advantage, and it is also unable to meet the complex service demands of customer diversity. It presents a combination of multiple promotion methods, and a combination of services, prices, and promotions.

What are the most important factors in the sales process?

Product quality, product styles, prices, services, etc. are all indispensable hotspots for competition in the doors and windows industry. Today's market competition is not only reflected in the competition of product quality, but reflects a variety of comprehensive competition situations. Aside from price competition, the focus is on the quality, level, means, and procedures of the service. The three-dimensional competition no longer stops the competition between the market and customers, but further expands into technologies, information, talents, and even strategic partners. competition.

The so-called purpose of competition also shifts from pursuing market share to fighting for customer return rates. Many doors and windows enterprises rely on repeat customers and word-of-mouth to constitute the main source of profits. Cultivating and maintaining the 'loyalty' of these customers is directly related to the survival and development of door and window companies. The traditional way of price competition is difficult to adapt to market changes. With the increase of consumer attitudes, consumers are increasingly demanding services. Therefore, non-price competition such as service quality, service efficiency and service innovation has become the main competition method in the current window and door market.

From reliance on internal advantages to internal and external resources

In the process of conceptual change, under the conditions of traditional competition, doors and windows companies rely on internal advantages, such as product quality, brand influence of products, and so on. The current market competition is not only through its own internal advantages, but also through its own resources and market speculation. The formation of a combination of internal and external strengths, focusing on the quality of doors and windows products, and also focusing on the promotion of doors and windows brands, focusing on service improvement is very important.