Wooden door brand enterprises enter the online shopping market to compete for young consumers

For the wooden door companies, whoever takes the initiative in network marketing will gain control of the future market. The success of TATA wooden doors in online marketing has proved this point.

Many wooden door companies in the past "May 1" promotions, in addition to the physical storefronts of a variety of discount promotions, are invariably increase network marketing efforts. TATA wooden doors also launched the “second kill” campaign, and some wooden door brands also started to launch network buying activities.

According to McKinsey's “Rising Digital China” study, “75% of online shopping consumers are less than 34 years old, and more than half are in the middle class or above. They are younger than ordinary online shopping consumers. , ** higher, but also more rich.” Such potential consumer groups will obviously make many wooden doors business heart.

Wooden portal companies have gradually diversified their forms of online marketing. Some companies use community websites to collectively call for group purchases; others open stores on Taobao; some establish their own sales websites, according to the official of Zhizhi Wood Industry, many wooden door companies. In their own way, they are testing water network marketing to compete for consumers after 80.

The relevant person in charge of the wood industry said: "Although network marketing is still trying on the current wooden door industry, we believe that the biggest advantage of Benmu's network marketing is that the wooden wood door's fashion design style is closer to the young consumer groups after 80 years. ”

The group purchasing market was favored by the person who opened the wooden door and said: “Differentiated products have created a huge competitive advantage for the wooden door companies. In online marketing, this advantage will be more pronounced.” Open the wooden door that buy is the current wooden door In the industry's most common form of network marketing, a wooden door company, with the help of fashion design style products and the cooperation of a number of terminal experience shops, organized almost all of the field “buyouts”.

Some wooden doors enterprises pay more attention to the long-term development of the brand. A wooden door company manager said that selling products is only the most basic goal of network marketing, and more emphasis is placed on the values ​​and wooden culture of wooden doors exported through the Internet platform.

Service advantages are difficult for consumers to directly experience. Some people have doubts about online marketing. Service advantages are difficult for consumers to experience directly through the Internet.

For service problems, many wooden doors companies still rely more on consumer interaction and word-of-mouth communication in forums and community websites. Although this type of "free advertising" based on a good consumer experience is highly reliable, its scope of dissemination and its dissemination effect are uncontrollable. A person in charge of the company said: "Although from the current point of view, the service advantage can not be reflected in the network marketing, but I believe that through the service branding, will certainly be able to win the recognition of more consumers and society."