In 2010, the real estate policy, rising raw material prices, and the impact of the financial crisis made many small and medium-sized wardrobe companies struggling to survive and survive. The industry's reshuffle process is also getting faster and faster, but the market potential of the wardrobe industry is still optimistic. So what is the trend of the consumer market development of the Chinese wardrobe industry in 2011?

1. The practicality of wardrobe design is strengthened

The survival of an enterprise depends on consumers, so it is necessary to clarify the product customer group and meet the needs of the target customer group, and then to realize the value that the enterprise wants. At present, the post-70s are gradually retreating behind the scenes and the post-90s are being cynical, so the post-80s who are starting a family will naturally become our main target group. The people born in the "post-80s" are representatives of fashion and internationalization. The times have given them strange ideas and flamboyant personalities. There is a need for distinctive highlights in life to adapt to more advanced streams of consciousness. The streamlined overall wardrobe design meets this feature. The perfect curve and bright colors make the overall wardrobe full of youthful vitality.

Simple style wardrobes are generally large drawers or sliding doors, and small drawers are few. Many European-style wardrobes are classic in appearance and distinguished, and in addition, there are more small drawers. The biggest advantage of this kind of design is that it can make items sorted and stored, easy to access, some small foods are not easy to taste together, and the appearance looks more delicate. The rhythm of modern life reminds people to pay attention to efficiency at all times, and this concept has also achieved a novel design concept that emphasizes the philosophy of home life. The small drawer and more classifications meet the needs of modern people.

2. Enhanced environmental awareness

In recent years, with the strengthening of consumers' environmental awareness, after home decoration, in order to eliminate harmful gases remaining in the interior, consumers generally choose to stay at least three months after decoration, which brings great Big inconvenience. According to the recent pollution survey of new house decoration, nearly 70% of newly-decorated homes have excessive formaldehyde content, and 60% of them are installed improperly. These unqualified factors lead to potential safety hazards in the new house. The overall wardrobe will be the first choice of consumers, so the environmentally friendly wardrobe will become the biggest selling point of the wardrobe in recent years.

For wardrobe companies, environmentally friendly wardrobes reflect the company's comprehensive production capacity, not just the use of environmentally friendly materials. In October 2006, the industry standard issued by the state clearly stipulated that the formaldehyde emission of wardrobe products must be less than or equal to 9mg / 100g. Industry insiders emphasized that the production of wardrobes is a systematic project, and the board is only a substrate used in processing. Many factors will affect the environmental quality, such as the use of edge-sealing hot melt adhesives, door panel paints and other raw materials. Formaldehyde is widely used Exist in these raw materials. At the same time, the processing technology and the design level of the enterprise will affect the environmental performance of the wardrobe. The environmental protection degree of the wardrobe will become a crucial factor restricting the market competitiveness of the enterprise, and also an important manifestation of the comprehensive production capacity of the enterprise.

3. Humanized trend

People say that the kitchen is rich and poor, and the bedroom is no exception. To evaluate the quality of life of a family, decoration is the key. In today's rapid economic development, people's requirements for quality of life are becoming higher and higher. A master who has high requirements for quality of life will naturally pay attention to the installation of overall furniture. In the new house setting, the wardrobe undoubtedly occupies a big head, and a small detail of the wardrobe has a profound impact on future life. In fact, the design of wardrobe accessories directly determines whether the wardrobe is easy to use, the quality, life span, and comfort of the wardrobe, which directly reflect the quality of the wardrobe. For example, a damping design can bring great convenience, not to mention the introduction of new panels and countertop materials.

The foothold of the business lies in the needs of consumers, and the most basic requirements of consumers for bedrooms are clean, environmentally friendly and easy to take care of. There are some automatic configurations in the bedroom room, making it easier and more fun to find things. Perhaps more and more people will fall in love with these more intimate and convenient humanized wardrobes.

In short, in the future wardrobe market, the integration of humanity into the enterprise's wardrobe brand characteristics will also greatly increase the popularity of the product.


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