Some people say that China's machinery industry can be strong, mainly to see the development level of the mother machine. Obviously, what is said here is the level of the machine tool industry. As the leader of China's machine tool industry, in 2011, Shenyang Machine Tool (8.48, 0.00, 0.00%) Group's sales revenue exceeded 18 billion yuan, and if it is on sales, it can even rank first in the world. However, in terms of the influence of the global industry, in the field of high-end machine tools, Chinese machine tool companies still have no right to speak. This is also the driving force behind the efforts of the chairman of Shenyang Machine Tool Group, Guan Xiyou, to enter the top three in the world. “The core competitiveness is not just technology, but also a series of other aspects, such as brand, service, etc.” Since 2008, Guan Xiyou has been working hard to rebuild the system of Shenyang Machine Tool Group, cutting off the production of low-end machine tools, and turning For outsourcing, the independent research and development and reconstruction of the market service system is the focus of the company's transformation: “In the past, we simply regarded technology research as innovation. The result is often the result, but it is shelved.” In Guan Xiyou’s view, this is also the enterprise’s A strong must. The machine tool industry is an industry that is relatively early in the world. What is the competitive environment of the global machine tool industry? Guan Xiyou: From 2002 to now, the demand for machine tools in the domestic market is expanding, but the domestic machine tool industry has a relatively low share and imports have grown rapidly. The reason is that the first is that there are few innovation activities in enterprises, product structure adjustment and independent innovation activities have not kept up with market demand; the second is that the demand of Chinese customers is upgrading, the bad machine tools have no market; the third is Japan and Germany. Enterprises have adjusted their product strategies, used low-tech products to create low-cost products, and squeezed domestic industries. Coupled with factors such as rising raw materials, rising energy prices, and rising exchange rates, domestic machine tool prices are not as competitive as Japanese machine tool prices. So where are the strengths and weaknesses of our competitiveness? Guan Xiyou: China has a problem of “big but not strong” in both the machine tool industry and the equipment manufacturing industry. There is still a gap between our product level and Japan-Germany ratio. This gap is not only a technical gap, but also a gap between market and technology. As far as technology is concerned, many elements of Chinese companies are not behind, but these technologies do not effectively support the competition of the industry in the market. According to the market economy, the market is open to the whole world. Chinese companies can also integrate the world's industrial chain. However, the world's industrial chain has a threshold for China and a forbidden zone, which forces us to innovate. Therefore, in order to become a world manufacturing power, it is necessary to cooperate in many industries, and it is necessary for the country to find a commanding height and formulate a national strategy. China's Shenba and Tiangong have already achieved docking in space. Since we have the ability to do this in the aerospace field, we should also have this capability in the manufacturing field. Now the international trend of the development of the machine tool industry is “intelligent and customized”. Intelligentization is the strength of imported machine tools, while customization is the strength of domestic machine tools. The core of intelligence is the integration of motion control technology and contemporary information technology. In this respect, we have a gap in technology compared with developed countries, but we must see our advantages - close to customers. Referring to internationalization, more and more Chinese companies are now achieving internationalization goals through mergers and acquisitions. As the earliest operator of overseas mergers and acquisitions, Shenyang Machine Tool Group, how to see Chinese machinery industry enterprises actively overseas mergers and acquisitions? Is overseas mergers and acquisitions an effective way for Chinese companies to shorten the gap with the world's strong technology? Guan Xiyou: Recently, Chinese construction machinery companies have frequently made overseas mergers and acquisitions, and more should be directed at brands and international channels. But if it is purely directed at technology, I think it is useless. It is like talking about marriage, it is useless to look at the bride beautifully. The person to be found must be someone who can live together. Originally thought that the acquisition can buy technology, and then found that it is not exactly the same thing. When we acquired the German Heath, we did not consider it enough. Of course, there are no mistakes in strategic considerations, and mergers and acquisitions have brought about the integration of technology. Two major product lines have been formed in Shenyang Machine Tool. But from the perspective of actual economic benefits, it is not a wise move. Since the idea of ​​acquiring technology from an external channel is somewhat idealized, how can companies find their core competencies and achieve their upgrade goals? Guan Xiyou: The core technology of the equipment manufacturing industry is called the effective integration of motion control technology, information technology and mechanical technology, that is, product intelligence. This technology must be autonomous. What is autonomous technology? It turns out that we understand that it is the technology that we have closed up and developed, and we are bored in the small black house. Now, we take the brand as the core, create an innovation platform, and use global resources to engage in research and development, which has mastered the core technology. In the past, we simply regarded technological research as innovation, and the result was often the result, but it was shelved. In fact, the use of existing technology combined with market demand for effective integration and combination, in order to generate new demand, the birth of new markets, this process is also called innovation. What is China’s core competitiveness? It is a misunderstanding that everyone thinks about technology when it comes to core competitiveness. The core competitiveness should not be just technology, it is a combination of technology, products, brand, marketing and service. The competition in China's equipment manufacturing industry during the “Twelfth Five-Year Plan” period may be extremely fierce. Find the core competitiveness, and then find the path to solve, only to have confidence to compete with other foreign companies. China still has a gap with developed industrial countries in basic components, basic processes and basic materials. How can this be compensated? Guan Xiyou: Technology research and development depends on the long-term. Some people say that if you don't engage in innovation and work well, you will live well. Why do you have to invest heavily in research and development but may not see results for a long time? I believe that those key common technologies and basic research are needed by every enterprise, and there must always be someone to do it. As far as core technology research and development is concerned, it is very difficult and long for a single company. Our approach is to integrate global innovation resources for my use. In China, we have formally established the “CNC Machine Tool Industry Technology Innovation Alliance” with 8 companies and 6 institutes. The high R&D investment over the years has created a research and development team with a complete technical system. We are confident that we can develop a “topping” road with Chinese characteristics. In the next step, the scope of the Shenyang Machine Tool Strategic Alliance will be further expanded. In addition to establishing technical alliances in the upstream links, it is necessary to establish marketing and after-sales service alliances in the downstream links. However, such a strategic alliance is a new type of business operation paradigm in the context of globalization, the control of strategic alliances, the system construction in the alliance, the application of information technology, the construction of a credit system, and the prevention of strategic alliance risks, etc. We also need more in-depth practice and exploration. On the other hand, countries need to set goals from a strategic perspective. This also requires that the state can not take the money to support the development of the industry as it used to. What the country needs to do is to help create a coalition of collaborative innovation. This is something that companies cannot do. The company itself has no ability to integrate basic research, applied research, and universities and research institutes. Individual companies have no ability to cross. Industry, cross-disciplinary, including basic materials, electronic materials, information, computers, tool materials, etc., can only be integrated and coordinated by government departments.

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