Three major development trends of China's printing ink industry in the next few years

In recent years, with the popularization of technology and market competition, many of the traditional state-owned enterprises in China have gradually lost their leading edge in printing ink technology. The cost advantages of other privately-owned enterprises have also been revealed, and their market share has continued to expand. A few old state-owned traditional enterprises failed to keep pace with the industry's technological transformation. Technology has failed to keep up with changes in the market. As a result, the situation has also changed. That is, other people follow us and become people following us. Moreover, due to the popularization of product technology and homogenization of product quality, product competition has gradually become a competition between product prices and service quality.

The success of private enterprises is to take the market-driven road, the development of printing ink ideas: the development of market applicable ink products, in particular the introduction of competitive and cheap products, occupy the low-end market, such as paper offset printing ink, plastic Printing inks and printing inks, etc.; Development of environment-friendly inks: such as alcohol-soluble gravure printing inks, water-free soy oils, green inks, water-based inks. Water-based plastic inks are environmental products and UV/EB supported by Guangdong Province. Flexo printing inks and other new inks; development of high value-added ink products: such as industrial inkjet products continuous inkjet cIJ, on-demand drop DOD, conductive ink, anti-counterfeit security ink. The variety of inks and the use of them are also different, and the use of ink for printing is also a technology, so the technical service of inks is also particularly important. Not only is the service provider required to be familiar with ink, but it is also required to pass through the printing technology. If there is any advantage of an ink, where it is used, where the customer is, how to use it to reflect the advantages of the product, etc. We should understand how well our customers, including distributors, manufacturers, and individual consumers are satisfied with our product quality and service, and understand our customers’ opinions on the product:

1, customer service such as supply channels, delivery, product usage guidance, similar product descriptions are satisfied;

2, can provide new products suitable for customer requirements;

3, product quality such as product quality indicators, advanced level, stability, and deficiencies;

4, whether the speed of the information reflected by the customer is satisfactory, and whether the after-sales service is satisfactory;

5, The customer's application of the product's process equipment is reasonable, whether there is reference or improvement. Gradually develop a customer centered on the market, and provide appropriate ink products for the needs of customers, thereby increasing customer satisfaction with ink products and services, thereby expanding the market share of ink. In the past decade or so, the quality and quantity of China's ink products have undergone tremendous changes, but China is still a developing country. The per capita consumption of printed materials is still very low, only 5% of the per capita consumption of developed countries. The amount of use is also very low. In the next 5 to 10 years, the national economy of our country will maintain rapid development, and the great development of ink will be obvious.

In the coming years, the development of the ink industry in China, in addition to increasing products, should focus on adjusting product structure, increasing production concentration, increasing research and development efforts, increasing scientific and technological content, improving quality, and improving the stability of products to make them adaptable. In today's multi-color, high-speed, quick-drying, non-polluting and low consumption modern printing needs.