Bathroom decoration attaches importance to bathroom cabinets

The bathroom cabinet is a new product of bathroom hardware, and is a marginal new industry produced by the intersection of the furniture industry and the bathroom industry. In just a few years, it has sprung up and flourished, and the industry competition has almost reached a heated level. While the whole bathroom industry is seriously affected, as a bathroom cabinet product in the bathroom industry, it has risen against the market, the market has responded strongly, and bathroom cabinet enterprises have made great progress. The sales of Xinhai Jialan, Gaudi, Frank, Nancy, Weiou and other professional enterprises mainly engaged in the production of bathroom cabinets have grown significantly, and the company has developed rapidly. However, behind the rapid development, the bathroom cabinet industry has more areas in need of improvement.

A bathroom equipment company in Zhongshan City launched a refrigerator-style bathroom cabinet in 2009. The refrigerator's fresh-keeping and sterilization function is applied to the design and production of bathroom cabinet products, providing consumers with a completely different experience from the previous bathroom cabinet consumption. A revolution in bathroom products has aroused widespread concern in the industry. It is understood that in addition to environmental protection and performance, this product has also broken through the limitation that bathroom cabinets should not be mass-produced. Since it was put on the market last year, there have been more than 300 dealers nationwide, and more than 40 countries around the world are selling this product. Products.

In the bathroom cabinet industry, similar products are common. However, Nancy Sanitary Ware has always focused on color and has its own unique style, which has attracted much market attention. The picture shows the color product series of a bathroom.

Regional development is obvious

At present, in addition to some small local small brands, most bathroom cabinet manufacturers are mainly concentrated in four places in Guangdong, Zhejiang, Sichuan and Fujian, and there are also a small number of Shanghai and Beijing. Guangdong and Zhejiang rely on the advantages of geography, industry chain, talent technology, resources, logistics, etc., the radiation ability, competitiveness and influence of products are much greater than other places, and the bathroom cabinets in the above places are the bathrooms in Guangdong Province. The cabinet has the most advantages and competitiveness.

"Some distributors must represent the Guangdong origin on the outer packaging if they represent a brand from Guangdong Province, otherwise they will not be able to sell a good price." A head of sanitary ware company said. It is understood that in the annual Shanghai Kitchen and Bathroom Exhibition and Guangzhou Building Materials Exhibition, bathroom cabinet exhibitors occupy more than half of the booths are companies in Guangdong and Zhejiang.

What's missing is no shortage of bathroom cabinets

Opening the websites of several bathroom companies, the promotional materials and advertisements of bathroom cabinets are overwhelming. At the 14th Foshan Ceramics Fair, the author also received a lot of distributed bathroom cabinet product brochures. "There are many brands of bathroom cabinets in the building materials market in many places. There may be other products missing in the market, but there will be no shortage of bathroom cabinets." A dealer who came to Foshan from Shenzhen to participate in the ceramic fair Tell the author this way.

In Foshan, many bathroom companies are also stepping up to the bathroom cabinet project. According to the author's investigation, some manufacturers in the furniture and cabinet industries have switched to producing bathroom cabinets due to fierce competition and low profits in the industry. With their own advantages in technology and equipment, they have a place in the market. Some manufacturers who make shower rooms, steam rooms, leisure sanitary wares and ceramic basins, in order to broaden their industrial chain and make their products have complementary advantages, they either go to the factory to OEM or produce their own, and they also have to go to the bathroom cabinet project and rely on themselves. The existing sales network in the market enters the market and wins the consumption perspective.