Quality issues Where does the flooring industry go from here?

In the current market, with the increasing competition in the flooring industry, the quality of flooring products, especially its environmental protection issues, has become a focus issue for many consumers. From the past, many flooring products have been exposed to substandard news, consumption. The people began to have stricter requirements on the quality of the product.

Flooring companies repeatedly trapped in the "quality of the door" consumer complaints frequently Jiuzheng Building Materials Network learned that the entry barrier to the floor industry is lower, in order to save costs, get the maximum profit returns, some bad manufacturers use fake and shoddy plates, in terms of quality There is no guarantee at all. Coupled with the increase in labor costs and raw materials in the past two years, the overall pressure of the flooring industry has increased. Some manufacturers are unable to maintain basic operations and quality control is not as strict as before, leading to a series of quality problems. In addition, although some brands of flooring companies have no problems with product quality, they have discounted after-sales installation and maintenance, causing consumer complaints to appear frequently.

Safeguarding flooring product quality and service is the key product and service. It is the two aspects that the floor enterprise must grasp, and it is the key that the enterprise wins consumer trust. The guarantee of product quality requires every step to be error-free, which involves the entire product chain from raw material procurement to product processing to installation. To control the quality within the standard, we must start from the source and strive for good raw materials. , Replacement of new processing equipment, elimination of old production lines, production and processing in accordance with standards. And improve the professional quality of employees, cultivate consistent and correct values, deepen the concept of product quality to everyone's heart.

The phenomenon of heavy product light service in the flooring industry is not one or two days. At present, few companies can achieve 100% after-sales service and zero complaints. With the development of the economy and the market, services have become important for consumers to assess corporate attitudes. Ruler. Of course, we can also see the efforts made by certain brand companies, such as installation training hosted by a certain brand, etc. This is a good attempt and change. The establishment of a brand service center and the creation of a professional installation and maintenance team can both become the company's competitive advantage and contribute to the solution of industrial mishaps.

Complaint issues Enterprises need to step up emergency response measures in response to consumer complaints. Some companies did not have the time to solve the problems after they had quality problems or problems with installation and maintenance. Instead, they chose to evade, but such measures did not stop the situation. With the deterioration, some of the problems that can be solved are finally exposed to the public's vision. The inaction of the company causes the reputation of the company to be seriously damaged. In fact, don't be afraid of problems. What you are afraid of is not correct. The public can accept companies that correct mistakes but cannot accept companies that evade the problem. In addition to solving problems in a timely manner, enterprises should also respond to crisis management and strengthen public relations construction so as to maintain the brand reputation of the company in a timely manner.