Analysis on Production Security Enterprise Breakthrough Method

The current situation of the security industry The personal security industry is a very mature industry. In 2014, the industry giants are growing at a rapid rate, while most SMEs in Shenzhen are shrinking or even failing. This situation is actually inevitable, after all, the video surveillance industry has been more than a decade of time, a high-growth industry to the latter part of the development is almost this situation, from the network company's structure can see the shadow of security companies .

The largest bases of China's security are in the Pearl River Delta and the Yangtze River Delta. The Shenzhen-based Pearl River Delta is facing a lot of problems for security companies. After all, in most industrial markets, Shenzhen’s security companies have not established their brands well enough to make profits difficult. The form is severe. From a product point of view, most SMEs in Shenzhen are still production-oriented enterprises with low added value. The Yangtze River Delta is just the opposite. Companies headed by cities such as Hangzhou and Suzhou are profitable with various profitable methods such as brand, scale, and high added value, and their market share is gradually expanding. Taking Hai Kangwei as an example, Haikang has covered almost all product lines in the security field through acquisitions, mergers and acquisitions or OEMs, and has maintained rapid growth in the era of overall economic downturn.

In today's situation, there are actually many factors. The main factor is the trend problem. This is an inevitable law for the development of each industry. Inevitably, there are many problems worthy of our thinking. The first problem is that low-price competition for low-value goods directly accelerates the demise of enterprises. I believe entrepreneurs are forced to go this route. But is there another way to go? The second problem, core competition Insufficient power, whether it is product development or market channels, can not quickly innovate and even transformation, this problem is actually known a few years ago, that today, why is still the same situation? Is Shenzhen's creativity maliciously plagiarized to obliterate? The third question is that most of Shenzhen’s bosses are aware of what these people are thinking, what are they doing, whether they have already transformed or have a bigger strategy. If they are really working overseas, then overseas markets can make these companies How long does it last?

Personal point of view: The pattern of the industry will only become clearer. The company that survives will eventually have its own profit model and profitability. But for small and medium-sized companies, it will definitely not be much better. It is more likely that some emerging companies will emerge during this period and become the new darling of this industry.

Security Industry Trend Impact on Shenzhen Enterprises From a macro perspective, this collapse has only just begun. I don't remember the specific data, but the number of security companies is huge and the workload is huge. The current situation of this kind has a profound impact on Shenzhen enterprises and even the Shenzhen government. A lot of labor is released, either returning to their hometowns or going to other industries. If other industries do not have such a large amount of labor, they face major social problems. From an individual perspective, the security company's boss should be very painful. The root cause of pain lies in the fact that it is not possible to quickly find an effective way out. It will not be so painful to end early or break into new directions, and suffering is painful. If the company does not develop, it means that it is going to decline. It is time to make a decision. Then the result of this decision is far-reaching, first of all the flow of capital. The majority of bosses of security companies still have a certain amount of capital. Because of the problems of enterprises, the flow of selected capital will affect related industries or related industries. If the boss returns home, the impact will be comprehensive. The disposal of used assets may be a business opportunity.

Personal point of view: This is a problem faced by Chinese companies. Most companies do not have core competencies and they are not in the direction of industry drivers. In the security industry, there are very few companies that truly lead the industry to change. First, there is insufficient technology accumulation, and second, the line of sight is not long enough. Of course, not only China's security companies, SONY, Panasonic and other companies are not clear. This environment requires our entrepreneurs to have a broader perspective and more powerful capabilities.

The Survival Way of Shenzhen Security Small Factory in the Near Future First, it is the first place to save cash flow. No matter how big the company is, the stable cash flow must be the first one. I really don't recommend rash. In fact, Shenzhen companies are doing very well. Most of them are spot cash, but they do not rule out other links that can reduce the cash flow pressure, such as site utilization, production line utilization, labor utilization, and so on. We can even boldly try several manufacturers to share labor and production lines.

Second, we will not sit still. Rather than develop half-deadly, it is better to decide early, keep the core advantage, and go light. Either they will try their best and fight for a bloody road under the conditions of opportunity. Layoffs are the beginning of the decline of most companies, and layoffs have strategies for layoffs, but the key is to remain at the core of competitiveness at the time of layoffs. If all the advantages lie in production, then layoffs are tantamount to suicide. If you are struggling, will you have to fight in the direction of killing overseas, or go to other areas in the country?

In the end, we do not take the unusual road, accumulate ideas, ideas, and product innovation. These basic means are based on the planning and understanding of the enterprise. If the company is wrongly positioned, even if it is done in this way, failure is only a matter of time. Some Feasibility Directions Regarding Camera Products The architectural changes, functional changes, and application changes of the mobile phone have changed the world as much as one dimension of space. So will the camera's architectural changes, functional changes, and application changes be an impact on the world? Let us think about it.

The first change in the systematized camera of change may be systemization, or platformization, and it should be used in a similar way to Android and ios phones. The camera comes with the basic functions of the platform. Developers develop programs that can be written to the camera in one way to perform special functions. Then when this kind of platform is standardized, more developers can complete more applications, which is more conducive to the development of the camera market, but also makes the camera more feature-rich, and its promotion will also separate hardware and software to create more business Models and profit models.

Specialization of Changes The current form of cameras is basically the same, which is also caused by market demand. However, due to the squeeze of the market, it will be very difficult to make the traditional equipment. As a result of modularization and standardization, many manufacturers have lost their competitiveness. Personally think that: low value-added homogenized products cannot support enterprise development. Only by taking the initiative, can we defeat and win. According to the current industrial level, it is actually very easy to make the camera sufficiently small and adequately special. However, because companies still rely mainly on the production of low-value products, there is no need to change them. But it must be changed.

Example: Change the control mode, completely change the PTZ model, the PTZ control mode is single, and the use effect needs to work together with excellent usage habits, which is the so-called intelligence to play the biggest role. Can I change the PTZ model? I think it can be changed because PTZ is only at a fixed point. And I believe that as long as the two-dimensional control is added, the structure of the PTZ and the dome can be changed.

Changes in the shape of the aircraft carrier to change the shape of the camera, the camera into an aircraft carrier, a variety of sensors into the carrier on the accessories, hot-swappable, plug and play, with a variety of processing capabilities. This camera may be popular. For example, increase the positioning function of BeiDou.

The diversification of changes in power supply and power supply, and the deployment of solar energy or new energy sources have more application value than traditional power supply systems. This is the most difficult problem.

In terms of long-term benefits, this approach will allow cameras to be used in a variety of applications, particularly in outdoor applications, many of which may bring unexpected benefits.

The supporting business model The traditional business model is to take channels, distribution, or do some industry customers. This business model will soon become a tasteless. The new business model is king. After product innovation, it is natural to innovate in business models. For special or under-market products, the sales model must be special. The simplest, go to Jingdong or other online stores to sell.

What is the new business model? It is still cross-border. Do not do simple security product promotion, do a part of a broader world, do cross-border artwork.

Example: To find the largest IoT company and to promote this integrated sensor application to integrate the products of various positioning applications into the IoT world. What to sell? Sell services, sell products, or sell innovations. Services provide data, processed data, and comprehensive data. Products sell mature hardware products. Innovation is customization. The first recommendation is the first service model, which tests the company’s R&D and financial capabilities.

The business model changes the world. This is the opinion of most investors. Changing the company's business philosophy may change the business model. When you find a new business model, the business philosophy may change.