Analysis: Four major distribution models to promote the development of wooden doors

Distribution is the development of the

Distribution is a strong wooden door company must brand the necessary way, the development of wooden doors in the domestic short course of time, coupled with the non-standard production of wooden doors, but also limits the distribution of wooden door companies to join the speed, so who has many dealers and high quality, whoever Can win the market.

The distribution network design of distribution network must consider the length and width of the channel. Exclusive distribution is the narrowest form of distribution channel. It refers to selecting only one intermediary distributor or agent in a certain area and time to grant the exclusive operation right to the other party. Channel length refers to the number of channel levels required to complete the company's goals. The flat channels of the exclusive distribution of the building materials industry are generally used for exclusive distribution at the municipal level in the economically developed provinces, and exclusive distribution at the provincial level for the less developed provinces. This distribution agency has strong sense of responsibility and high enthusiasm, and is less subject to channel conflicts. ,Easy to manage, focus on resources and make a good brand.

Standardization is an inevitable trend of development

Over the years, the wooden door companies have been using customized non-standard production and marketing models, which are basically tailor-made by hand and can't be streamlined by hand. They can't be standardized. Due to the lack of standardization, a doorway is one size and one size, it is very flexible, and there are many links in the process. There are many opportunities for mistakes, and if you are not careful, you must completely abolish them. At present, orders for wooden doors that are exported to foreign countries are all standard wood doors, and dozens of containers have one or two specifications.

According to industry insiders, the standard wooden door minimizes the decoration cycle while ensuring product quality. Standardization products can increase the efficiency, but also make the factory production more orderly, ensuring that the products can compete better in brand marketing. Sheng Xiang He Yamu Men CEOs said that “at present, the wooden door industry is hoping to formulate the national standards for wooden doors.” This is the basis for the industry to become bigger and stronger. Now many of its peer companies are also very concerned about our standard wooden doors. The strength of the company has been followed up, I believe that the standard wooden doors will become the industry's development trend, the consumer's choice."

Analysts pointed out that the wooden door market in China is a big cake and the last big cake in wood products. Whether it is a hot commodity housing or a large-scale protection housing construction, as long as it is a refined decoration house, it must be decorated with standard wooden door products. Standardization is an inevitable trend in the development of wooden doors.

Personalized custom deciding network

The importance of the security and privacy of the door as a home is also self-evident. Some people also described the door as one of the most expressive decorative objects in the room. It can properly reflect the taste of home decoration and reflect the human aesthetic. tendency. With the improvement of the material quality of life, the taste of life has also been continuously improved and the personality has been continuously highlighted.

In the whole interior decoration, the door is one of the elements of broad and profound Chinese culture. High-level consumer groups increasingly like to customize. The wooden door manufacturers that the writer knows say that the proportion of solid wood doors and villas, high-end residential communities, etc. more. To make a niche market, we must use the Internet. “This is also true for wooden doors, because it will not only solve the problem of franchising joining fees and store opening costs, but also satisfy individual needs. In 2010, the development trend of the China Forest Products Industry Association mentioned that there is a huge space for custom home development that accounts for 10% of the home industry. With a 20% increase in speed, customization is not just at home, but also floors, doors and more.

Enterprise Alliance Cake Bigger

In the past two years, the alliance companies have all paid their heads in varying degrees in the market, so as to benefit consumers, consumers will give them "satisfying feedback" and thus increase sales and increase profits. Regardless of the depth and form of coalition cooperation, as long as the cooperation partners can achieve a win-win situation, it can be carried out.

It was recently reported that Shengxiangmeng Yamumen has become the “5E” supplier of the China Real Estate Project Purchasing Gold Partner Award. In the procurement of real estate projects in China, it became the only supplier of the wooden door industry, and later in the celebration of its production line, Shengxianggya The general manager of the wooden door led the senior executives of the company to issue the so-called “Five E**” of the Chinese wooden door industry to the society. This is the landing and market docking, "there is little rain and thunder," and "there is also wind in the wind after the wind blows." It jumped out of the development of the industry, and in the reference, it surpassed and integrated the innovation to become bigger and stronger.