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According to the "News Morning News", "foreign furniture brands are not members of our association." Ma Yiman, director of the Shanghai Furniture Industry Association Office, said frankly yesterday: "The association has no way to sell on the market. 'Public furniture' supervision." But he revealed that about ten days ago, he had received complaints from customers in Shanghai about the furniture sold by Da Vinci. "I bought a bedside table of more than 100,000 yuan, but it tastes heavy. According to a person familiar with a famous large-scale home shopping mall, from the brand name, many so-called high-end furniture are now “foreign brandsâ€, but in fact these furniture are made in China, but they have taken an English name, and then Transliterated into the corresponding Chinese name, "create a European or Mediterranean style" to mislead consumers. The person familiar with the matter said that because consumers are now pursuing the psychology of foreign brands, many furniture attaches great importance to brand packaging. "Two sets of furniture of the same quality, the price of 'foreign name' is at least twice as expensive as the 'land name'. According to him, at present, at least 70% of "high-end furniture" and "foreign name" in Shanghai are actually produced in Guangdong, Zhejiang and Beijing. The person familiar with the matter also revealed that there is still a case of “gold plating†for high-end furniture. The goods are registered in Italy, France and other places in the name of licensed production and authorized operation in China. In fact, these furniture are basically domestic production. "But these 'high-end furniture' trademarks, quality inspections and other aspects are complete, and large shopping malls can only close one eye."