Local security exhibition gradually shrinks to be transformed

The second quarter of each year is the concentration period for local security exhibitions, especially in April. This year, there are five industry exhibitions gathered during this phase. For a time, the major security companies have come to "enclosures" with their latest products and solutions.

The three exhibitions “lead” the April security market in April every month is a very busy month for security manufacturers, in addition to busy shipping receipts, but also for the brand promotion and accumulation of customers for the previous preparatory stage. Of course this year is no exception. Among the major exhibitions in April, Shenyang, Chengdu, and Jinan have become the focus of major manufacturers with outstanding performance.

Judging from the just-concluded Northeastern Expo, its popularity is still high: Hikvision, Huawei, Yushi, Tianweiye, Goldman Sachs, Blue Card, Changhong, Jinwanma, Zhuhai Competition, Ai Li'an, etc. Companies competing to debut, high-definition network solutions, networked alarms, civil security, safe city, smart city, intelligent transportation, etc. are all the guests of the show. Many of the companies joining the company also made the show even more dazzling.

Nearly the same time, the Jinan Security Exhibition and Chengdu Security Exhibition both set the time in mid-April, from the exhibition content and exhibition effects, the two exhibitions have their merits.

At the Chengdu Security Exhibition, Hikvision, Dahua, Hanwang, Panorama Digital, Anshijia, Di Nike all brought their own flagship brands, more professional security products unveiled, and the atmosphere of the civilian market became increasingly strong. .

Shandong Jinan has always been a strategic place that runs through China and the north and south. Its economic development momentum is swift and fierce. At the Jinan Security Exhibition, it once again showed its huge influence to manufacturers and engineering customers. The Horn, Zhongwei Century, Quanzhou Jiale, Kyoho, Emperor Aidi and Di Nike. Ariane and many other manufacturers helped, and this exhibition added a touch of color.

Home surveillance turns to back-end competition. In recent years, civil security has received more and more attention along with the improvement of safety awareness of the general public. Civil security products have also emerged like bamboo shoots. Home monitoring and home burglar alarms are now a series of Smart home solutions are full of civilian security. From the beginning of security companies to test the water to the present day, the Internet giants have joined, this industry has emerged too many new things, but also brought undeniable challenges.

From the perspective of these exhibitions in April, the promotion of civilian security products is still fierce. A number of traditional security companies have started to “hug” the market. As a result, competition in civil security products has triggered a tug of war.

In the field of civil monitoring, the shaking machine and card machine in the early years triggered a frenzy in the industry. With the advancement of technology and people's high demands on aesthetics and practicality, the shaking machine was gradually eliminated by the market. A variety of integrated home monitoring products have begun a new round of competition. This phenomenon can be seen from local security exhibitions. Home surveillance cameras and home alarm equipment are widely seen at these exhibitions in April. Smart home solutions and other interpretations of the show's "new trend."

More and more manufacturers are starting to get involved in civilian use, especially in home monitoring products. Whether they are Internet companies, traditional security companies, or smart home start-ups, they have devoted themselves to home surveillance cameras, making them more compact and elegant. , More literary fashion aliases, more rich and practical features, more innovative new ways of publicity, more convenient installation and operation, almost every manufacturer is trying to show a unique place.

Although many manufacturers are constantly optimizing their products, the dazzling areas of civil monitoring are still unable to avoid the disadvantages of homogenization. At present, it is mainly due to the fact that many products are still male models and their appearance is still different. Not much, and many of the traditional security vendors still focus on the professional security market, and they will inevitably follow the trend in the civilian security market. Therefore, homogeneity still exists.

At this stage of the exhibition, we can see that the front-end civil security products do not show much difference, and more companies are integrating the customer's current back-end platform to the enterprise. It's easier to promote and better "bind" customers.

Networked alarm became a hot spot for the exhibition Compared with the monitoring industry, traditional anti-theft alarms accounted for a small proportion in the entire security field. The development of this market is also full of enthusiasm, and with the networking alarm market being recognized and accepted by more and more people. This market cake has grown bigger and bigger.

In these exhibitions, almost all the famous alarm companies have demonstrated the products and solutions of networked alarms. Especially in the Northeast China Fair, more high-end network alarm solutions have become the focus of this event, although they participated in the Northeast China Fair. Only three times, but Zhou Guoqiang, the head of the Beijing office of Ailian, was very familiar with this market. He said: “In the early years, there were many brands in the northeast region and there was great competition, and after years of precipitation, they stayed. The brand is relatively small, mainly because the previous customer's brand awareness is not strong, but simply the pursuit of price. With the change of people's concept and the influence of brand, the customer is no longer just focusing on price, but shifts the focus to product quality and after-sales service. on."

“By taking burglar alarms, many low-end brands inflows into the area in the early years, and the poor quality of product quality and the unsatisfactory impact of after-sales service have given customers a sober understanding, and then some positioning. The high-end brands are more liked by customers," said Zhou Guoqiang.

Regarding the opinion of the civilian market, he also has his own point of view: “The northeast civil security market has great potential. In addition to civil monitoring products, civilized visual networking alarms have also become a hot spot. Visitors to this exhibition are very concerned about the related products of networked alarms. For us, relying on the latest iCVAS-100 video networked alarm cloud platform, the company's visual networked alarm will have a leaping development."

In fact, from the exhibitions in recent years, it can be seen that the traditional anti-theft alarm market has a smaller plate and competition in the entire security industry. For enterprises, the network alarm market has been warmed up from the early years to the last two years. The opening will undoubtedly give them a new way of thinking. So far, companies have begun to flex their muscles in this market.

Under the new normal, the exhibition is in urgent need of transformation. Unlike the earlier years, local security exhibitions can also finalize customers and even sign orders on the spot. An enterprise can earn a lot of money, and it is quite a head start. In recent years, various local security exhibitions and even security surrounding exhibitions have still hit us with wave after wave, but none of them are no longer “the scenery of yesterday”. In order to solve the after-sales problem of security products that plagued buyers and sellers, the China Security Service Alliance has become a new type of transaction mode for the security industry.

Nowadays, the scale of local security exhibitions has gradually shrunk, and the overall effect has been deteriorating. The high participation fee is not directly proportional to the actual income. Although some local exhibition organizers try their best to “pull customers” to participate in the exhibition, it is also difficult to get rid of them. As a result, companies are also disgusted by this kind of behavior. Obviously they spend money to participate in exhibitions, but they have come up with a bunch of customers who are not reliable. They both waste human and financial resources and have no practical role. Over time, some security vendors, especially those in Shenzhen As the mainstay of small and medium-sized security companies no longer like the previous "everything must participate" idea, which for the organizer or the company is actually incalculable loss.

In the past two years, due to entering the new normal of the economy, all walks of life began to seek transformation and change. The security industry is no exception. The influence of internet giants' invasion, the combination of large enterprises and the impact of e-commerce has made the whole Security ecological chain has undergone tremendous changes. Enterprises should constantly optimize themselves based on changes in the market and their own positioning. For exhibitions that grow together with Anhe companies, they should also make timely adjustments to meet the development needs of the industry.