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Pan Shiyi said that it is the current trend of market development to hang things online. In this environment, more and more industries are beginning to get involved in e-commerce. However, this year, e-commerce has repeatedly hit the price war. Liu Qiangdong also said that e-commerce is no longer a hot investment this year. Suddenly, e-commerce has also made people feel the chill.
Recently, the e-commerce industry as a whole is more than happy. In addition to the continuous growth in the sales of e-commerce giants such as Taobao and Jingdong, which have a lot of resources, most other businesses are more difficult. It is reported that the net loss of Gome is nearly 700 million yuan. Gome believes that the main reason is that the current e-commerce business is still in the integration period and investment cultivation period, the e-commerce force is weak, and the external environment has a certain impact on it.
Looking at the current furniture e-commerce, it seems glamorous and bright, smooth sailing, won the love of many people. Even many people believe that the traditional furniture industry has seized the life-saving straw of e-commerce and won new development opportunities. However, some news reports have been reported some time ago that 75% of furniture e-commerce profits are not more than 6%. Melaleuca once said that e-commerce profits are not more than 5%, which is quite different from traditional channels, and every golden holiday. Initiate some substantial profit-making promotions, and the typical loss earns. Of course, in the face of these problems, we can not deny the opportunity that e-commerce brings to the furniture industry, but the e-commerce industry is a pre-emptive industry, so e-commerce is not the only golden key to incite the market.
The day before, the famous domestic data analyst Che Pinjue said, “The sales growth of e-commerce in the past year is considerable, but the growth rate of UV has indeed slowed down. The growth of new customers of e-commerce in big cities has stagnated, and more will be in the future. Relying on the 3, 4 and 5 line cities to grow new users." Although the sales of e-commerce still grows, the slowdown in UV growth is still very important for e-commerce companies that rely on traffic to survive. The days of e-commerce are really difficult.
Diminishing the current five major furniture e-commerce models However, despite this, e-commerce has always been a product of the development of the times, and it is the general trend. Therefore, it has created the current industry and industry to start to develop and cross-border e-commerce business. Take the furniture industry, according to e-business observer Lu Zhenwang, the current e-commerce model of furniture mainly has the following.
1. Sale type: such as Qijia.com;
2, online shop type: Taobao furniture and Jingdong furniture;
3, O2O service type: such as Shangpin home delivery and Melody;
4, integrated type: such as Sina Leju;
5, the traditional type: actually home, red beauty mall and so on.
In the above several modes, it is not difficult to see that the current furniture e-commerce still has its own focus, such as Qijia mainly based on offline; while platform-like Taobao furniture store and Jingdong furniture store mainly use the first The tripartite platform; like Shangpin Home and Melody mainly emphasizes the combination of the former two, and has certain trade-offs, creating an e-commerce platform and using offline experience to make up for online deficiencies for consumption. Online shopping homes are full of horsepower; Sina Leju is based on informatization, and integrates various resources online to provide users with integrated services; and since the end of last year, the new version of "Lewu" has been launched, this year is red The mall and Jinhaima furniture have also been put on the line, and this traditional furniture e-commerce representative is also born. Therefore, the current furniture e-commerce industry is still in a groping phase.
Some people say that although e-commerce is a future trend, at present, the entire furniture industry is in a process of adjustment and transformation. At present, furniture e-commerce is facing the characteristics of the traditional industry downturn and facing the competition and rapid changes in the e-commerce industry. Especially like the transformation of the emerging e-commerce channel from the traditional channel, this transformation does not require a 100-meter sprint, but a marathon. Therefore, some insiders said that this process may be three years or five years, but these years are a process of breaking through the butterfly. In the end, it will take a certain amount of time to become a butterfly.
Some time ago, there were news reports that 75% of furniture e-commerce profits did not exceed 6%. Melody once said that e-commerce profits should not exceed 5%, which is quite different from traditional channels, and it should be launched every golden holiday. Some large-scale profit-making promotions, the typical loss of earning money.