China board trading network news: The key to building a brand is to establish absolute product power, shape the brand image, and integrate demand marketing. All root causes will be centered on consumers and human nature. Only full insight and resolution of demand will make the brand successful. Then how do companies build their brands and how do they do marketing? Enterprises shape their brand image through marketing First, how to break through the product: For consumers, the need to purchase branded products: material needs and spiritual needs. Material demand: Consumers' consumption in order to obtain the material they need to survive. Spiritual needs: After the consumer has met the material needs, the consumer brings about the non-material needs of achievement, reputation, status, and cognition. Regardless of what kind of demand the consumer belongs to, first of all, it is the product that it purchases; then, for the start-up brand, good product is the beginning of a successful brand. In today's market, product competition is fierce, it can be described as a worst era, but it is also a best time, as long as you make good products. The key to building a consumer demand brand: Establish absolute product power. In the face of absolute product power, any brand barrier is a paper tiger. "Wang Lao Ji" faced the barriers of "Two Funs" and sold them to 10 billion yuan by virtue of "fearing fire and drinking Wang Lao Ji". "Qingyang shampoo" by virtue of the "theory of distinction between men and women" strong into the field of anti-dandruff, occupy a place; "Qumei Home" rely on "bending wood craft" to sit firmly in the industry benchmarks, annual sales of 1.4 billion; "Overlord" faces the barriers of "P & G" and sells 1 billion by virtue of "Chinese Medicine Family"; "Wujiang mustard" is doubling the price of a "three-press theory" and it will sell 1.5 billion yuan annually; L'Oréal created a L'Oreal brand road with the successful transformation of the "Ocean Water Power" company; A start-up company, a new product, as long as the product is fully highlighted, as can easily ripped off barriers, establish a strong brand. Second, how to build a brand: After brand products have absolute product power, how to shape the brand becomes the key point for brand growth. The product is to ensure consumer demand, the brand is to ensure the product. The current era is actually an era of grabbing resources, and what do I think is the most important? The most important thing is to have an insight into consumers. When a new brand or new product establishes a brand, whether there is a brand image or product image that consumers can easily remember, or a slogan that allows consumers to remember deeply is the most crucial part of brand building. Consumers are particularly unbelieving. They all need the leadership of opinions. This is not related to the use of celebrities or other public figures. The key lies in whether the strategies and ideas are directly integrated into consumers' hearts and whether they can dispel consumer concerns. When all the internal strengths of products and brands have been achieved, how to spread brands and products has become a major anxiety for many brand founders. What is the key point of that brand communication? I think the brand communication is the consumer demand and conflict. Between the limited needs and the unlimited desires, between the emotional needs of the impulse and the restrained rational demands, the origin of the conflict is often. The purpose of communication is to gain insight into the conflicts of consumers, and to resolve conflicts lastingly to meet the needs of consumers. The new art of communication, twirling between the right and left brains, left and right to find new outlets; the original simplicity became complicated, but the original complexity became simple. Only by resolving the needs and resolving conflicts can the success of brand communication be achieved. Third, success lies in marketing No one company, brand, or product dares to say that I don’t want to do marketing, and I’m going to die without good marketing! ! ! The marketing of a brand and product lies in the framework of the entire marketing system. Without a good plan, there will not be a good execution result. The execution is planned and planned. The implementation will not be perfected. It is also a paper tiger's stamp. For products, the channel is the top priority of the entire sales network. The sales network is built on the perception and insights of consumers and all distributors. In today's society, there is no shortage of sales channels. How to build a unique sales network for brands and products? 1, screening channels: from the product's attributes, consumer habits and brand positioning in three aspects to positioning channels; 2. Insight channels: Insight into the needs and conflicts of these channels throughout the remaining channels; 3, channel model: According to the results of the development of the channel to establish an integrated model; 4, channel to make money: the brand side needs through a variety of marketing tools, so that the channel integration, mutual profit. After constructing a complete sales network, how marketing is done is the core issue for companies and brands to survive for a long time. The current marketing methods can be described as diverse, what digital marketing, soft text marketing, microblogging marketing, WeChat marketing, time marketing ... ... in front of so many marketing models, how to choose the brand, how to integrate marketing. At this time, we must also proceed from the consumer's thinking. Starting from the essence of marketing, solving consumer needs and consumer conflicts become the key point of brand marketing. When we face consumers, we must not only judge who the consumers are, but also make judgments. When does the consumer face any conflict? Only a complete solution to the needs of the seller can completely occupy the pockets and heads of consumers. The above information, relevant Baoyuan plate supply information, plate purchase, etc. Please pay attention to the Chinese plate trading network Auto Led Interior Lights,Car Interior Light,Lights For Inside Car,Auto Interior Lights CHANGZHOU CLD AUTO ELECTRICAL CO.,LTD , https://www.cld-leds.com