3.15 Marketing is intensifying ahead of schedule, and the furniture industry has entered a state of strong customers Every year on March 15th is the highlight of the opening year of the home furnishing market. The vast majority of stores, home improvement companies and building material furniture manufacturers have participated in the first wave of home furnishing promotion. Different from previous years, the 3.15 big promotion in the home furnishing market this year mentioned the beginning of March, and even many companies made preparations for the big promotion in February. The March 15th home furnishing promotion in advance is a good thing for consumers, but in the face of many preferential promotions, sometimes consumers will impulsively consume. Signal 1: Market competition is more intense, businesses have seized the opportunity Decoration companies such as City People, Dongyi Risheng and others began to receive decoration owners on the fifth day of the first month. For home stores, the March 15th promotion is undoubtedly the first battle of the opening year. In the past, the opening promotions were around March 15th. Most of the stores this year were placed on March 9th, such as Daming Palace Building Materials Home Furnishing City. , Red Star Macalline, Sansen, etc., actually the home mentioned March 2nd. "This year's New Year's Eve, compared with previous years, the task is tight and the competition is more fierce. After the New Year's temperature rises, the owner's willingness to decorate increases, and the home improvement company needs to do early preparations." Mr. Zhang said. Indeed, in the past two years, the market competition has become more fierce. There are thousands of decoration companies in Xi'an and more and more home stores. "The decoration population has basically changed little, but there are more and more shopping malls, so more effort is needed to dig out decoration. People in need, hands-on companies, give consumers more time and more opportunities for themselves, "Mr. Zhang said. Signal 2: Promotion time becomes longer, consumers benefit more For consumers, it is a good thing that the home furnishing market and the home improvement industry advance in advance, giving consumers more time and choices. Ms. Lin, a consumer, said: "The home furnishing market has been promoted ahead of schedule, and we have time to shop around. The previous event was only on Saturday and Sunday. Either the decoration was not needed at that point, or the promotion period was in demand. Now the promotion starts in early March and continues until the middle and late March. It is a good thing for consumers who have decoration needs. " Judging from the current activities of the various stores, the activities of stores such as Actual House, Daming Palace Home Building Materials City, and Red Star Macalline are basically more than half a month, and consumers have compared and purchased longer. Signal 3: Increased assembly services, and pressure on building materials retailers to survive In recent years, the big promotion of March 15th is getting earlier and earlier. In addition to the relationship of market competition, it also reflects the increased survival pressure of building materials furniture manufacturers. In particular, building materials companies need to increase sales through activities. Over the past few years, there have been more and more refurbishment projects by decoration companies, which have seized many markets of building materials retailers. Because many people choose the decoration package of the decoration company, ceramic tiles, wooden floors, cabinets, wooden doors, paints and paints are all purchased within the decoration company, leaving less space for building materials retailers to survive. Coupled with the implementation of Xi'an's full decoration policy in January this year, Xi'an is expected to bid farewell to the era of rough houses in 2021. If so developed, the transformation of building materials business will be inevitable. Appeal: Increased promotion efforts and increased quality services In the peak decoration season in March, it is the right time to market with the protection of consumer rights as an opportunity, but it is also necessary to create a safe and secure consumption environment for consumers, protect consumer willingness, enhance consumer confidence, develop consumer potential, expand consumer scale, and create The consumption growth pattern supported by multiple points can better stabilize the basis of consumption. Consumers' requirements for household products are getting higher and higher. Everyone is not only concerned about the price of the product, but also the quality of the product and the series of services after and after sale. In the past few years, in the face of various promotions in the home market, some consumers feel that individual merchants "regardless of sales regardless of after-sales." 3.15 is the day of consumer rights protection, calling on merchants to pay more attention to quality and service while promoting. Only by deeply focusing on quality and service can consumers win their hearts.
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