Fu Jianwen, General Manager of Beijing COFCO Plaza, briefly introduced the historical background of COFCO Group and the basic situation of COFCO Plaza. He pointed out that after 14 years of continuous development, COFCO Plaza has become the first choice for international high-end furniture brands to enter the Chinese market, and it has a high reputation and reputation in the minds of consumers in Beijing and the country. At the same time, he expressed the hope to take this opportunity to enhance understanding with friends in the Italian Tuscan furniture industry and actively explore opportunities for future cooperation.

The head of the Italian Tuscany Economic Promotion Bureau , Ms. Tania Gualdo , said that this trip was the first time for a delegation of the Italian Tuscany Furniture Association to come to Beijing and was intended to help Italian furniture companies understand and develop the Chinese market. The first choice for COFCO Plaza to visit is undoubtedly the importance of COFCO Plaza's 14- year history of operating high-end furniture and its reputation and influence in the international high-end furniture industry. The Tuscan government attaches great importance to the development opportunities of local furniture brands in the Chinese market, and also welcomes leaders of COFCO Plaza to visit Tuscan furniture companies.

Subsequently, a delegation of the Italian Tuscany Furniture Association, accompanied by leaders of COFCO Plaza, visited the international high-end furniture store of COFCO Plaza. The members of the delegation gave a high evaluation of the scale of the store, the environment and the brand intensity in the store, and expressed strong interest in future cooperation between the two parties.

This visit successfully established a communication platform for both parties. Both parties expressed that they will have closer cooperation in the furniture industry in the future, thereby further consolidating Beijing COFCO Plaza 's leading position in China's high-end furniture stores.

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