From the Copenhagen meeting last winter to the "two sessions" held this spring and the hot Shanghai World Expo in summer to this day, the term "low-carbon" has become the most popular word with these topics. Filled with the word "low carbon". At present, many home furnishing industries are also striving for the concept of "low-carbon" and timely introduced new technologies and products such as "low-carbon home furnishing" and "low-carbon building materials". In the opinion of industry experts, this will undoubtedly play a certain role in promoting the healthy development of the home furnishing industry, but from the current situation, merchants can't escape the suspicion of using "low carbon" as a gimmick to take the opportunity to speculate. Experts said that the development of low-carbon home furnishing industry is the general trend. Only by thinking about this phenomenon rationally and taking reasonable countermeasures can we better promote the development of the entire industry. Low carbon is not "low price" When you turn to the home improvement building materials market, you can see a lot of home appliances such as tiles, floors, toilets, and even more. Some paints and coating products are named "low carbon". A few days ago, a reporter from China United Commercial Daily asked a counter salesperson at a store in Beijing for a "low-carbon home" product as a customer, but it was difficult to get a clear answer. After reading the product manual on the spot, the counter salesperson at the store had a partial understanding of the "low-carbon home" that was sold, but it was still unclear how low-carbon materials could save energy. A reporter from China United Commercial Daily learned from a newly-wed friend that in the renovation of her new house, all she bought was a "low-carbon home" that was higher than the price of ordinary products, but she did not get the "energy saving reduction" in the process of use. Row "effect. "Energy-saving toilets don't save water, 'low-carbon stoves' don't have a lot of fumes, these low-carbon homes don't feel very practical to use, but the price is higher than a quarter of ordinary products. "Carbon fashion 'is impulsive." The newly-married friends complained. "China United Commercial Daily" reporters found in many building materials markets that many products with the name "low carbon" are much more expensive than similar non-low carbon products. "Because there is no unified standard for low-carbon products," low-carbon "has become a new method for many manufacturers and stores to promote and increase prices." The home editor of a certain Shandong newspaper told the reporter of "China United Commercial Daily": "The low-carbon standard is undecided, and low-carbon products have already taken the lead, which has to be said to be an embarrassment for low-carbon homes." Inescapable speculation According to an industry insider, a new round of "low-carbon" and "environmentally friendly" product booms is just a marketing tool for businesses. "Like the E0-class board that was pushed by merchants in the past, this kind of board has very high requirements on technology and craftsmanship, and the national standards have not yet been looked at. How can so many people produce it? At present, many home furnishing manufacturers have immediate success. Mentality. " The person said: "Products that achieve energy saving and environmental protection in the terminal are not necessarily low-carbon products. Real low-carbon products refer to the ability to reduce carbon emissions as much as possible during raw material collection, production, transportation and the entire life cycle. It is called low-carbon. Some of them cannot be energy-saving and emission-reducing and are harmful to the environment during the production process. Even if the products are low-carbon, they cannot be called low-carbon products. " "The reason why many businesses are eager to wear 'low-carbon' fashion for their products is because in this way they can increase the value of their products and obtain greater benefits." The above-mentioned home furnishing editor revealed to a reporter from China United Commercial Daily. For example, if the wallpaper is made of petroleum-refined PVC as the raw material, the energy consumption of the production process itself is very high, and the recyclable wallpaper made of plant fiber is relatively "low-carbon", but the price of this "low-carbon" wallpaper is lower than that of PVC. The price is generally one third higher. Another example is that some solid wood floors transformed from old floors can reduce the carbon emissions caused by felling logs. However, when this kind of solid wood flooring that is recycled and reprocessed is sold again, not only is it not sold at the "second-hand price", but it will be higher than the general floor price. Thinking about the way out Although the environmental protection and low carbon of the home furnishing industry have been prevalent in foreign developed countries for many years, it is still an emerging concept for the Chinese industry (see map). Industry experts said that every new product will always face a series of problems caused by the lack of standards and weak supervision, and environmentally friendly low-carbon products are no exception. Due to the lack of corresponding standards, the so-called low-carbon indicators of many products are often empty talks, and even if there are corresponding standards, such as the national mandatory water-saving energy-saving standards, due to the lack of corresponding regulatory agencies, many so-called water-saving energy-saving It has become a slogan used by merchants to fool consumers ... The various phenomena brought about by this make it difficult for the entire "low-carbon home" to break through the existing embarrassing situation. Cao Hongfu, vice chairman of the China Brand Planning Alliance and director of the Furniture Committee, said in an interview with the media that “low-carbon home†needs to start from various aspects such as selection of materials and concepts in order to break through the current awkward situation. First of all, to achieve environmental protection, from the selection of raw materials, improvement of processing technology, production system management and other links, the furniture industry has entered the threshold of low-carbon life; secondly, to save energy, the first material of the furniture industry is wood, only Only by coherent resolution of product style development, process improvement, process management, and effective control and saving can we contribute to the goal of a low-carbon life; in the end, we must innovate. Cao Hongfu believes that innovation is critical to the development of low-carbon homes. For raw material innovation, enterprises can try to integrate some solid wood with metals, plastics, glass, leather, fiber and other materials to reduce the harvesting cycle of solid wood materials and expand the green area. In terms of process innovation, enterprises can improve processing efficiency and per capita output value by increasing the technological content of processing equipment, in order to reduce production cycles and save energy consumption. At the level of management innovation, companies should enhance corporate culture, enhance worker autonomy, enhance product culture, enhance product value, enhance channel services, and enhance customer satisfaction, so as to enhance the sense of pleasure of product contact with the crowd, and expand the social value of the brand. This achieves a low-carbon life goal. E27 Outdoor Wall Light,Outdoor Lamp E27,E27 Outdoor Light,E27 Outdoor Lamp Ningbo Royalux Lighting Co., Ltd. , https://www.royaluxled.com
Merchants advocate low-carbon and implement the low-carbon development concept with practical actions. This is understandable, but the reality is that many merchants are only under the banner of energy saving and put a "low-carbon" coat on their products to promote High value, profiteering, and ultimately the consumer and the entire home industry.
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