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The 27th (Dongguan) International Furniture Fair 2012 was held on March 16-20, 2012 at the Guangdong Modern International Exhibition Center. In 2012, Chinese furniture people can live happily? On the occasion of the three major exhibitions in Guangdong, the Furniture Channel officially launched the “2012, China Furniture Man Happiness A Plan†annual plan. The reporters from the North, Guangzhou, and Shenzhen have conducted in-depth investigations into the current living conditions of Chinese furniture people and hope to contribute to the improvement of the happiness of Chinese furniture people. Respondent: Xu Huimin, General Manager of Lihao Sofa [Reporter]: Hello, Mr. Xu! I am very happy that you can accept the interview! First of all, I would like to ask, as a furniture practitioner, in the past 2011, do you feel happy? [Xu Huimin]: Since the second half of last year, for the furniture industry, the winter has arrived. But although we have encountered many difficulties, I still feel that this must be experienced in the development of the industry, so I still feel happiness. Where is the cause of happiness? Nowadays, there are too few really good brands in the whole home industry. Many bad quality products are plaguing consumers in the market. We are committed to product development and product quality improvement. The exhibits of our exhibition are purely designed and built by Italy, and have the same level as the international brands on the same starting line. In the downturn of the home industry, we have created a differentiated product launch market. Many companies that do not have core competitiveness may feel more uncomfortable, but if they have core competitive products and marketing strategies, I I think it should be quite happy. [Reporter]: How much is our output last year? [Xu Huimin]: The output value of our sofa last year was more than 3 billion in China. [Reporter]: Compared with 2010? [Xu Huimin]: We almost doubled compared with 2010. [Reporter]: What is our sales target for 2012? [Xu Huimin]: Our 2012 sales target will double from 2011. Maybe this year is also the most difficult year, but I think the more difficult we are, the more we can do something. When the market is good, it may be too late to do these things. Besides, the Chinese market is very large, and rigid demand is always there. The key is whether you can provide consumers with better cost-effective products and higher quality products. [Reporter]: If we want to improve our happiness in 2012, we will start with the product. [Xu Huimin]: We will do a good job of doing this and bring greater benefits to consumers. This is what we are going to do. [Reporter]: You just mentioned that the success of a company cannot be separated from the quality of its products. Many furniture companies were also exposed to black last year. What do you think of our requirements in this regard? [Xu Huimin]: For our Lihao, the quality is supreme. As a brand, if there is no quality support, it cannot be called a brand. In our opinion, quality has been rooted in the hearts of every Lihao staff. From raw materials to products that are introduced to the market, we will strictly control and never let unqualified products flow into the market. In the future, Lihao will also unswervingly regard quality as the belief of each of our employees. If there is no good quality, especially in some furniture companies last year, some may be for the purpose of making money, because of the short-term rapid wealth of mind. But if you want to be a century-old store, it is impossible without quality precipitation for a long time. [Reporter]: In the long run, what is the development plan of Lihao? [Xu Huimin]: In 2010, Lihao formulated a five-year planning strategy. In the future, we will promote the world's top and most cost-effective products to Chinese consumers with the best quality products and the best technology. In addition, Lihao's thousand store plan and the entire sales scale are clear in the strategic planning. At present, Lihao is still focusing on soft sofas. Many companies may not be able to withstand loneliness. To diversify their homes, Lihao will not do so at present. We will make sofas more professional. [Reporter]: Ok, thank you, Mr. Xu.