Online shopping always sounds very good, the low price is the source of choice for everyone to choose the double 11 shopping, some businesses promise that the double 11 products will be the lowest in the year, many people think that this is the lowest in the year, not to buy a loss, so They are all ready to start. But is this really the case? According to some manufacturers who participated in this year's website double 11 activities, the double 11 specials that consumers enjoy are only the “lowest price” in a certain period of time, not the lowest price in the whole year. Coupled with slow delivery, high shipping costs, and problems caused by local dealers... Online shopping for large pieces of furniture is not as good as imagined. The truth of the price: The website only guarantees the lowest price within 57 days. The reporter learned from the furniture manufacturers who participated in this year's website 11 double 11 activities. In the double 11 investment requirements, the special sales time of the products has a detailed agreement. For example, if the website requires the manufacturer's goods, the final sale price of the double 11 activities must be less than or equal to 10% of the lowest price of the transaction order from September 15 to November 10, 2013. In addition, the lowest price of the double 11 products has removed the low price caused by each store coupon, merchandise coupon, point redemption, spike, postal trial, million group, pre-sale, has also been removed less than 10 yuan The low price caused by the price; double 11 shopping carnival activities goods and brand sale, pre-sale is mutually exclusive, mutual exclusion means that the same product can not participate in both sides at the same time. The furniture manufacturers in the industry said that it can be seen from the above that the website does guarantee that the price of the double 11 products is more favorable than the price within a certain period of time, that is, the final transaction price is the lowest of the 57 days from September 15 to November 10. 10% off the transaction price. However, "the lowest price in the whole year" is only the "imagination" or "misunderstanding" of netizens, or the commitment of the merchants themselves. In order to grab the benefits in advance, there are many netizens who have participated in the pre-sale of brand furniture in advance. Some pre-sales of furniture brands are 10% cheaper than the double 11, but the pre-sale price is not really affordable. After the double 11 there is no real fare sale, it is difficult to weigh and supervise. Too much cheaper for the same product may be “incorrect way” The online shopping price must be lower than the physical store, which is almost everyone’s consensus. However, the reporter's investigation found that online prices are not necessarily the lowest. In the furniture store, consumers can experience and consult at any time, and may be better negotiated in terms of price. For example, let the shopping guide give the last big promotion discount, the upstairs fee, installation fee, etc. may also be exempted. The insiders also pointed out that some of the furniture sold on the website that sold "at a loss" price pointed out that online furniture should be too cheap to attract consumers' attention. For example, the same product of the regular manufacturers, although online may be a little cheaper, but it will not be too outrageous. Although regular manufacturers go online, they save on offline venue fees. But online wants to "stand out" in millions of products, and high publicity fees can't be saved. Calculating the cost, the formal products on the line can not be cheap without the "lower limit". Therefore, to remind everyone, if it is the same piece of furniture, the online is much cheaper than the offline, online products are likely to come wrong. In fact, the real cheap online is the "network-specific offerings" that some manufacturers design and develop for e-commerce channels that are relatively simple in structure and low in cost. In this way, online and offline products can open the price gap. The basics of bargaining goods 1. Plan ahead and carefully calculate online shopping. After all, how can we break through the e-commerce wars and make worry-free shopping? Combining expert opinions and multi-party surveys on online shopping, we summarize several experiences for you. General online furniture is made to order, and early confirmation of orders means that you can receive the goods as soon as possible. If you want the furniture to get to the hand, you may wish to select the style first, calculate the size yourself, and then read the logistics instructions in detail to see if you can deliver it to your city. Calculate the cost of the product plus logistics, installation, etc. What is the actual price? If the above is successful, have time to go to the offline store to see the discounts and service levels under the line. A comprehensive comparison, which is more suitable to buy. 2, beware of imposter replacement and counterfeiting In addition to Tmall, Jingdong on the official store to engage in activities, small businesses on other platforms, inevitably some actions. It is especially important to distinguish between genuine and fake official stores. There are also some brands that have long been stated on the official website, not on the online platform. Therefore, the so-called "brand" products purchased online not only do not receive warranty services, but are also directly judged as counterfeit and shoddy products. Remind consumers here, don't want to be cheap, if you feel that the seller's online store is not large, or does not have a power of attorney, or first go to the official brand official website to see, call the official phone to ask more insurance. 3. The merchant promises to keep evidence. When consumers purchase online products that require high installation and maintenance and maintenance requirements, they should pay attention to the relevant service capabilities of the seller, and confirm the information provided by the seller by calling the manufacturer. If necessary, keep the seller's guarantee or promised mail, screenshots or chat records, and ask for valid invoices such as formal invoices and warranty cards. For example, sheet metal furniture, the minimum standard environmental protection level needs to reach E1 level, if the seller has a higher commitment, it also needs to retain evidence. TIPS<<< (1) Furniture, building materials, etc., which are mainly made of glass, are prone to breakage during transportation and are not easy to investigate. Moreover, some large-scale products are expensive, have many accessories, are complicated to install, and have high risk of online shopping. (2) Tiles and floors are bulky, high in freight, easy to damage, and the amount cannot be accurately calculated. It is more troublesome to make up and retreat, and it is prone to chromatic aberration. (3) Ceramics, sanitary ware, lacquered furniture, etc., heavy weight, large volume, easy to damage, if there is no outer packaging or outer packaging can not guarantee product safety, glazed surface is easily damaged and affects the appearance, and it takes more cost to return Logistics costs, etc.


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