The current status of the furniture industry

The furniture industry is one of the fastest growing industries since the reform and opening up. In the past decade, it has grown at a rate of 30%, and exports have grown at a rate of 30% for five consecutive years. At present, there are more than 50,000 Chinese furniture companies and about 5 million employees. The current level is that all kinds of furniture can be produced, and the production capacity is no problem. In general, production is more than sales. Because human life is inseparable from furniture, the furniture industry should be ranked behind cars, real estate, clothing, food, because it is a necessity of life.

At present, the average percentage of e-commerce transactions in developed countries such as Europe and the United States accounted for 56% of the total trade turnover. Online shopping has become a very common consumption method. As one of the traditional industries, how does the Chinese furniture industry develop e-commerce? E-commerce has already been applied in the furniture industry, and many companies are already doing it.

Factors affecting the development of furniture e-commerce

At present, there is a big gap between the e-commerce of our country and the European and American countries. There are three reasons to summarize. The first and most important reason is that our market model is not perfect. For example, there are many brand stores in Europe and America. Anything bought in any store can be returned to another store, and you can find three bags of repairs. The second is that prices are not uniform. Only when the market is relatively sound can e-commerce be easily carried out. And now we have many stores that are "discounted and priceless," and e-commerce will be affected. The third is the issue of business integrity. At present, the domestic business reputation is still relatively poor, people often have to see the real thing, buy from manufacturers, not from merchants.

At present, e-commerce is used in the furniture industry sales, but it accounts for less than 1%. E-commerce is currently used not only in furniture sellers, but also in production and operation management. The application of e-commerce in the furniture industry is very common in these areas. I believe that with the growth of the post-80s, the development of e-commerce will be faster.

Stumbling blocks for industry development

At present, e-commerce in the furniture industry needs to address consumer experience and after-sales service needs. Only through a part of people or an individual

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