Building intercom and smart home marriage to more high-end development

The 13th China International Public Safety Expo in 2011 was a perfect curtain call at the Shenzhen Convention and Exhibition Center. At this year's Expo, the market segmentation between the traditional security industry and the smart home industry showed an increasingly ambiguous trend. The two sides began to cross and interpenetrate their products and markets. Among them, the perfect integration of building intercom and smart home control is particularly eye-catching. Almost all the traditional building intercom companies have launched their own smart home products and experience hall, which greatly exceeds the scale of the previous Beijing AMB. This seems to indicate that there will be a new turning point in the building intercom industry. What will the integration bring to the building intercom industry? The structure of building intercom products will be upgraded to higher grades. From the aspect of product structure, intercom products have been gradually shifted to higher-grade ones by occupying mid-range consumer main forces. The color video intercom products, the use of large-screen indoor extension has gradually increased. Non-visual products still have a large market, especially in the selection of small and medium-sized cities and old buildings in the Mainland, which still have huge market potential.

According to survey data, at present, non-visual intercom products still occupy a large share in the Chinese market, accounting for about 50%, and video intercom accounting for about 50% of the share; in visual intercom products, black-and-white viewing can be seen. 75%, color visual 25%. At the same time, in 2010, especially in 2011, the use of color video intercom applications increased in more developed coastal cities and regions.

“Compared with previous years, the color visual sales in the first half of 2011 have been greatly improved. Especially in the Pearl River Delta region, the application has gradually expanded. At present, the entire building intercom market advocates energy conservation and environmental protection, and color can be seen in Power saving and many other aspects are better than black-and-white visualization, and color visualization based on such factors is more popular in high-end communities and more developed cities and regions.” Talking about non-visual, black-and-white and color-visible markets At the time, Ms. Zheng Yinglian of Qiaohua Industry stated to the author.

In product design, building intercom products have turned from the original single-function security products to home decoration fashion products, simple fashion, ultra-thin, large-screen display, breakthrough in the use of new materials has become a trend. In the past two years, the concept of energy conservation and environmental protection has gradually deepened into enterprises, especially in building intercom, from materials, material processing, and energy conversion, companies have stepped up efforts to strive for excellence.

In addition, in terms of market channels, the center of national urbanization has gradually moved toward the second and third-tier cities, and the market focus has shifted downward. Strong intercom manufacturers have followed suit and built a more complete marketing service system to adapt to the new round. The need for competition.

Building intercom and smart home form a perfect integration In the market demand and stimulation, smart home develops in the midst of people's expectations. During this period, many security companies, especially building intercom companies, are involved in the smart home field and have substantial The action can be seen on the Shenzhen AMB. The building intercoms have established a “smart home experience hall” that belongs to their own company, greatly surpassing the scale of the previous Beijing AMB. In this regard, An Zhibao (300155, stock bar) sales chief engineer Shi Zhi said: "The smart home market has a large market space, great potential in the inside, various companies, operators or system integrators Ye Hao I want to get involved in smart homes here and share this big cake. The temptation is very big."

Building intercoms and smart homes seem to be isolated units, but the two are integrated and intersected. In the future, they all have a two-way trend. Video intercom can be used for high-grade digital development. Smart homes tend to be simple and practical. Then what are the inherent advantages of building intercom companies entering smart home companies?