Wenzhou shoe company marketing channels are quietly changing

On June 10th, the reporter was informed at the Fall Commodity Ordering Meeting of Wenzhou Gilda Footwear Company that the marketing channels of Gilda are changing in two aspects: 1. Gilda integrated existing channel resources and moved towards a differentiation of channel construction. The road; Second, the promotion of technology-rich nano-functional air-conditioning shoes to upgrade new products become the top priority of its marketing work.

According to Wang Shengrong, general manager of Gilda Marketing Center, Gilda implemented 258 projects in 2010. Although there was some gains, sales from January to May only increased by 29.5% year-on-year, which is a certain distance from the target. The reason is that the distribution is due to distribution. The channel is relatively backward.

The homogenization of products has not changed. Therefore, the marketing work of Gilda in the second half of the year will be differentiated by channel strategy, channel design, channel establishment, channel management, channel maintenance, and channel innovation.

At the ordering event, Gilda designers performed an upgraded version of nano-functional air-conditioning shoes for merchants from all over the country. In early June, nano-functional air-conditioned shoes as an organic combination of high-tech and high-tech materials were awarded the “Science Oscar” award ceremony for “The 3rd Session of the Town-based Leather and Footwear Industry Science and Technology Award”. The 3rd session of the Duan Zhenji leather and footwear science and technology award "the highest award. In order to improve the quality of sales channels, designers have specially made soft and comfortable soft comfort series, lightweight and comfortable series, gentleman series and business comfort series of nano-functional air-conditioning shoes as the main product of Gilda's fall. It is clear that Gilda focuses on functionalization. And sales of high-end products.