Focus: Shaanxi Automobile Heavy Truck 2014 Business Annual Meeting was held in Xi'an

Recently, the Shaanxi Automobile Heavy Truck 2014 Business Annual Conference with the theme of “Transformation Driven, Goal Orientation, Value Marketing, and Win-Win Future” was held in Xi'an Qujiang International Conference Center. During the period, the 2014 full-series and sub-category national four-cards, which were driven by customer value, were unveiled. The 360-degree full-experience activity led by the customer experience was fully launched, and the value marketing strategy targeting the 100 billion Shaanxi Automobile was fully upgraded. Once again, it played the strongest sound of Shaanxi Auto striding towards a higher goal.
Chairman of the Shaanxi Automobile Holdings, Party Secretary Fang Hongwei, Vice President of Weichai Power Feng Gang, Fast Company, Xi'an Cummins Company, Hande Company and Shaanxi Automobile Heavy Truck National Channel Strategic Cooperation Unit, Shaanxi Automobile Holdings, Shaanxi Heavy Truck Company Leadership and More than 1,600 people in charge of relevant departments, financial circles, media friends and user representatives attended the business meeting.
After watching the micro-movie of the industry's first caring channel, the "Truck Partner", which was dedicated to the Shaanxi Automobile Heavy Truck Company, the conference officially began. Yuan Hongming, general manager of Shaanxi Automobile Holdings, presided over the meeting.
Fang Hongwei made a theme report entitled “Transformation Drives Development, Value Achievement Dreams”. He shared and exchanged ideas on the strategic level.
He pointed out that there is no way out without transformation, and transformation is to create value, that is, to participate in the process of creating value. He said that the central government has put forward a policy of "stable growth" for economic and social development. Under this environment, the heavy truck market is more rational. Shaanxi Automobile puts forward "two concerns", that is, pay attention to the whole life cycle and concern of products. The whole process of customer operation requires us to explore the huge potential of the market. In the face of the realization of 100 billion Shaanxi Automobile in 2017, which will achieve the ambitious goal of 200,000 production and sales of heavy trucks, how to achieve rapid growth? It depends on transformation. Through transformation, the integration of tangible products and intangible services. It is to further activate our stock through transformation, while providing enough increments. Therefore, the transformation of service-oriented manufacturing provides more room for the future development of the company. At the same time, the transformation has brought profound changes to the internal enterprise. From the perspective of R&D, transformation means changing from the reverse development in the past to the positive development; for manufacturing, it is not only the production process of the finished product, but the adoption. The integration and comprehensive utilization of resources enables various elements to be integrated with each other, so that the personalized needs of customers can be quickly met, making large-scale customization become a possibility, and at the same time, the most important is to generate greater value. For marketing, it is a challenge. Under the new model, our focus is on customer needs, and this customer demand is not general, accurate, microscopic, and all work is carried out around the user's needs. Resources to create value together. In short, in the face of the goal of 100 billion, if we emancipate our minds and think beyond the frame of the past, it is entirely possible to achieve this goal. He said that looking forward to the future, we must have the ideas and courage to win the championship. What is champion thinking? Champion thinking is to look farther than others, to do more than others, and to act faster than others! When it comes to how we achieve and how to do it, he said that it is up to us to create, only creation is truly competitive, and only creation can reflect core competence. Creation is not only about products and technology, but also about innovation in business models. Now that a single innovation can no longer meet the demand, it requires a variety of innovations and requires platform innovation. Creation is to be brave in abandoning traditional models and traditional thinking, and bravely integrated into the modern economy. Finally, he hopes that everyone will join hands and make a real transformation and a rapid transformation.
Zhou Yinchao, deputy general manager of Shaanxi Heavy Automobile Co., Ltd. and general manager of the sales company, made a marketing work report titled “Strength of Value Marketing, Fighting for the Target and Winning the Future”. In the report, he comprehensively reviewed and summarized the marketing work of Shaanxi Automobile in 2013, and looked forward to the future. He pointed out the development opportunities of the heavy truck market in 2014 and introduced the marketing strategy of Shaanxi Automobile in 2014. And through the plug-in channel transformation video film "this year" comprehensively reviewed the road of Shaanxi auto heavy truck marketing transformation.
Subsequently, the “Shaanxi Heavy Truck 360° Experience Launch Ceremony and Product Experience” was held. Yuan Hongming, general manager of Shaanxi Automobile Holdings, presided over the ceremony. Fang Hongwei, Chairman of Shaanxi Automobile Holdings, and Zhang Lizhong, Vice President of CNPC Ningxia Branch, jointly launched a 360-degree experience tour. Afterwards, the participants enjoyed the wonderful Shaanxi truck heavy truck drift performance and experienced the outstanding performance of Shaanxi Automobile. In the various experience zones of the annual meeting, customers have experienced the advantages of Shaanxi Automobile heavy-duty truck products in handling, driving comfort and intelligence through various types of products, multi-level product experience and post-market experience.
On the same day, the conference commended 244 outstanding distribution service units and 102 outstanding individuals. Fang Hongwei and Yuan Hongming presented awards to outstanding strategic partners, cooperation units, marketing alliances, best cooperation awards, intimate service best collaboration awards, outstanding managers and other award-winning units and individuals.
It is reported that in order to fully carry out the marketing transformation of Shaanxi Heavy Truck Market in 2014, at the preparatory meeting of Shaanxi Automobile Heavy Truck 2014 Business Annual Meeting, Zhou Chongyi, Deputy General Manager of Shaanxi Heavy Duty Truck, Li Zhendou, Director of Financial Services Department, and Wang Jianbin, General Manager of Deutsche Bank Leasing Company And the leaders of various departments of the sales company made 2014 product introduction, business policy and promotion support policy and channel planning and management methods analysis, service strategy and service, accessory policy and financial policy interpretation, new energy heavy truck promotion strategy and post-market business. The introduction, etc., enabled the participating parties to profoundly understand the new trend of the transformation and development of Shaanxi Automobile Heavy Truck, and strengthened the confidence to cooperate with Shaanxi Automobile, seek common development and achieve a win-win situation.