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After years of development, many paint distributors have a puzzle. Why are the well-known paint brands that they represent difficult to promote in the local area? Yes, because of regional problems, even if some big brands can do it, some of them cannot do it.

Many dealers opened stores, hired people, and saved their money, but they wanted to work for nothing. Have courage and lack of understanding. Therefore, the distributor's promotion ideas must keep pace with the times. When a big brand is introduced to the local market, it is not how to promote it. How does the light know how to do it in the store? Big brands must be "localized" and "landing."

How to localize?

Advertising Many dealers believe that advertising is useless! Without advertising, how can this brand be known? In the paint industry, it may be well-known in the country, but not necessarily in the local area. The effect of advertising is not a moment, it is a long-term, it is a gradual process, because every time the advertising is accumulated, the customer gradually knows the brand, it will look at the brand.

As a brand advertising promotion, it should be considered from two aspects: one is the manufacturer's promotion of the overall brand of high-altitude advertising; the other is the local advertising promotion of the local dealers. Only when the two are closely integrated, the brand foundation can be played very firmly.

What innovation in marketing innovation? Terminal operation marketing means innovation. Running a decoration company or engaging in a different industry alliance has already been used a lot. Is there any other way? In today's era of diversified marketing, there must be innovation, not people. For example, considering the entire process of coating, the coating accounts for a large proportion of the coating. Therefore, a very important part of the coating is the reputation of the painting master. They paint the customer. For the customer, they are experts. They are Word of mouth publicity is very useful.