Brand Road integration ceiling companies to unite for mass promotion

After six years of development, it has risen suddenly. By the end of 2009, its market share has already reached two or three hundred million yuan, with an annual growth of more than 50%. However, the relative ceiling ceiling industry accounts for only 15% of the market capacity for a few hundred billion yuan a year. Obviously, it is difficult to say that this new style of decoration, integrated ceiling, will immediately replace the traditional ceiling decoration. Behind this rapid development, it is clear that more companies need to think collectively.

After many scientific investigations, we found that 80% of the people in the community do not understand why the integrated ceiling is what, there is a guess for construction machinery, there is a guess for the container, and the difference between the ceiling and the ceiling is tens of thousands of miles, especially with some decoration companies. The general public, who have no contact with real estate practitioners, is falling like a cloud. Although due to the popularity in recent years, quite a number of people have already understood what the integrated ceiling is, they have also become consumers who have already been consumed because the consumers who repeatedly installed the ceilings of the ceilings are after all a minority. . The innovation of integrated ceiling as a product has completed its mission that it should accomplish. What should be completed next is to allow more consumers and potential consumers to recognize and accept it.

[Analysis] How can the integrated ceiling dominate the market?

The importance of integrated ceiling popularization and promotion of a product, if you wait until the consumer decides to buy it, let the consumer know that your opportunity is already late for the enterprise. Although the name of the integrated ceiling can allow consumers to see at a glance, whether in the street, or in the building materials market, or even in any media, as long as you hear the integrated ceiling, consumers can generate relevant associations, but for a brand Say, this is enough.

As a consumer working hard for a day outside, to go home and lie down on the sofa, you have to look at the top of the ceiling. You have to take a look at the top of the ceiling in the kitchen. You have to take a look at the top of the ceiling in the kitchen. You have to look at the top of the ceiling when you go to bed. As more and more families have lived in a house for more than a dozen years, renovating old houses has become an option for more modern people.

The integrated suspended roof industry is currently affiliated with the National Ceiling Industry Association. As an emerging industry category, it must have properties that all people know. If industry associations and companies cannot unite to promote a 1.3 billion people, they are unfamiliar. The name of the industry, the rapid development of the industry will be hampered.

Integrated ceiling companies want to unite for popularization The concept of integrated ceilings was first proposed by AIA in late 2005. It began to enter the market in 2006 and was only formally touched by consumers in 2007. Into 2008, many companies took up the tiger skin to claim that they are XX brand, a time integrated ceiling price war broke out throughout the industry. Manufacturers have discounted their profits, and many of the factories lacking strength have just closed down in 2009. Many manufacturers in the integrated ceiling industry have cried in their hearts. The price war is a big deal. Where does the integrated ceiling come from, and where is the profit?

After years of reshuffling, many integrated ceiling brands have been recognized by the market, AIA, Merkater, Aopu, Tuscany, character, Rongsheng, Aopu, Chuchu, Baolan, and so on... These brand ceilings have been In the market has occupied a very important share, but the popularization of integrated ceilings has not achieved a positive strategic promotion.

Some people have budgeted that the integrated ceiling industry has a development space of at least more than 1,000 million yuan. However, at present, only two or three billion yuan have been excavated. However, many ceiling companies are all concentrating on the tens of billions of people in this area and facing each other. Dumping, while hindering the healthy development of the industry, it also affects the degree of industry penetration, so that the market space is extremely narrow.